Entries from August 2008

August 28, 2008

The Philippine Economy: From Steller to Sluggish

 

As expected, Philippine Gross Domestic Product, or GDP grew 4.6% in the second quarter of the year, much, much slower than the 8.3% GDP growth in the same quarter in 2007.
GDP is basically the sum of all economic activity generated–so that includes shopping, construction, government spending, etc. IT DOES NOT, however, include OFW remittances per [...]

August 27, 2008

Is the Customer Always Right????

There’s an age-old tenet that goes “The Customer is Always Right.” In service-related businesses, CEOs and their think-tanks have morphed this into so many other versions to suit their own companies.
But I pose this question: in a world where there are customers and clients, are they, and do they always have to be king? Are [...]

August 22, 2008

Adobo Write-Up

Here’s a write-up written by my boss, Matt Seddon (Ace Saatchi President) in the Adobo magazine.
Adobo is ”the Philippine Advertising and Brand Communications magazine, is the leader publication for the advertising and marketing community. It’s the best resource for the latest news on advertising campaigns, current trends, industry.”
Note: kinda ss nang kaunti ito ha. But for [...]

August 22, 2008

Personal Choices

Hi Likha!
Don’t be too pressured by the “What Ifs” and “How Can I” questions. In God’s time, everything will pan out. My kids are already 6 and 2 years old respectively, meaning that I was still a journalist working during my pregnancies, during their infancy and even when my eldest started school.
There are pros and [...]

August 20, 2008

We Can Avert A War

My husband says Lt Col Angel Benitez’ name is exactly what he is: 
                                                                                                                
                         An Angel
 
 
Though two years his senior (My hubby, Maj Arvin Lagamon, belongs to PMA Class 1992), they worked together at the Office of the Joint Chief for Civil-Military Operations  (J-7) in Camp Aguinaldo a few years back. Honestly, I barely knew him, [...]

August 12, 2008

The 2008 World Airline Awards

You’re probably wondering why I am writing about the World Airline Awards–it’s not a gut issue, and certainly not a going concern for many averages people.
However, I argue that air carriers are some of the worst-hit by skyrocketing fuel prices and the increasing cost for almost everything else. On top of super higher costs, airlines [...]

August 11, 2008

Week 3, and Then Some at Ace Saatchi & Saatchi

It’s been three weeks or so since I first walked into the offices of Ace Saatchi & Saatchi, parked my butt and my stuff into my area/cubicle and started work.
 
I won’t deny that it’s been a heck of a challenge.
 
Last Monday, I did my first pitch for a client I cannot name just yet for [...]

August 1, 2008

Concert on Monday

It’s been an interesting two weeks at my new job at Ace Saatchi & Saatchi. Sometimes, it feels like I was thrown off the deep end of a swimming pool, but I always tell myself, I can stay afloat and swim!!!
 
There’s a major dealover here that I cannot discuss at the moment. Suffice it to [...]